strategic design & growth solutions

Let's not settle for ordinary. Let's strive for extraordinary.

In a world where mediocrity prevails, let's dare to push boundaries, challenge conventions, and ignite the spark that will take your business to new heights.

"Organizations thrive when they strike a balance between desirability, viability, and feasibility.

This means creating solutions, products, services, and teams that people want to engage with, while also being scalable, economically viable, and tailor-made to fit the organization's context."

– Melissa Patenaude

Make design your growth strategy.

I work hand-in-hand with organizations to build custom strategies that fit their needs, users and contexts. Through facilitation, I develop strategies that excite, have clear metric and roadmaps. I believe that change is only successful if the people impacted are involved in the strategies from day one.

Redefine your brand

Brand & messaging strategy / Brand presence audit / Brand design and re-brand / Personal branding strategy / Creative Direction

Evolve your user experience

User experience audit / User research & insights / Product audit / Evolve your design system

Make yourself discoverable

SEO audit & strategy / Competition audit / Content gap audits / Online presence audits

But what do you really need?

Not every situation calls for a complete brand overhaul. Sometimes, it can be challenging to determine what exactly you need. With the help of research, data analysis, and a touch of magic, I strive to uncover any gaps that may be impeding your success, allowing you to improve your metrics.

Let's Grow Your Vision Together

I believe that behind every great venture lies an extraordinary vision. And that’s exactly why you’re here.

I’m here to help you manifest your vision into a remarkable reality.

Whether you’re seeking a unique brand marketing strategy, looking to elevate your small business, or wanting to unleash your corporate potential, I’m here to be your guide every step of the way.

In today’s rapidly evolving markets, building meaningful connections with your users is paramount. User expectations are skyrocketing, demanding more from businesses like never before.

That’s where my design expertise comes into play. Design is not just mere visuals – it’s a powerful instruments that fortifies your relationship with your audience, fosters genuine connections, and cultivates unwavering brand loyalty.

I live for the thrill of developing groundbreaking ideas and collaborating with progressive teams who aim to differentiate themselves in a positive way. (•◡•)

Ready to embark on this adventure of growth? Get in touch, and let’s sprinkle some magic onto your vision!

“Sometimes, the first step toward a great answer is to reframe the question… Reframing the question [or challenge] can send you off in promising new directions.”

– Tom Kelley & David Kelley in Creative Confidence

READ / WATCH / @MELPNO7

Hi there, I'm Melissa!

Chief Reframer | Solving challenges with a human touch

I love nothing more than creating incredible user and brand experiences and solving business problems. I specialize in creative, brand, product /service, and team strategy. I uniquely combine my 18+ years of experience in varied industries to produce effective experiences that connect with humans.

I partner with teams to deliver meaningful and memorable experiences. I’ve worked with some of the most ambitious teams in technology, professional services, fashion, e-commerce, and food industries—from start-ups to large corporations, B2B and B2C. In the terms I like to use, B2H (business to human).

Numbers speak volumes

Trust you’re in good hands.

Increased number of customer from 100 to 1,300+

directing brand, marketing and product design.

Built design teams from 0 to 6 and 6 to 15

in different industries and with different company sizes.

Increased ecommerce conversion by 5%

by decreasing the checkout flow friction.

Employee engagement increased by 20%

directing their brand, marketing and product.

Improved team productivity by 10%

directing their brand, marketing and product.

Decreased sales team’s team time to close

by helping desigin a new sales’ cycle system.

Increased inquiries by 15%

directing their brand, marketing and product.

Increased enterprise usage growth by 6%

by redesigning the post adoption experience.

Branded 2 user conferences and 2 podcasts

in the SaaS industry.

Increase email click-through by 9%

by designing all email communications.

Branded 20+ companies

in 5+ industries. Enterprise, B2B, and B2C.

Increased NPS scores by 10 points for large corporation

by acting on feedback.

Everyone needs a little help sometimes.

I know you have to deliver better products, faster. I specialise in creative strategy and execution to build towards one goal: user connection for increased business performance.

It’s simple. Build products, services, and brands your users love. They become advocates and share. Your users increase. Your business grows. (＾▿＾)💨

Whether you’re looking to boost your user experience, increase engagement, or further understand and evolve your brand’s presence – I work alongside your vision, developing strategies and building the necessary outputs to reach your goals.

Ready to chat?

I love hearing about new problems to solve.

Oh hey! I have a monthly newsletter 🙂

… where I share interesting nuggets I discovered from the design, social and art world.

strategic design & growth solutions

Let's not settle for ordinary. Let's strive for extraordinary.

"Organizations thrive when they strike a balance between desirability, viability, and feasibility. This means creating solutions, products, services, and teams that people want to engage with, while also being scalable, economically viable, and tailor-made to fit the organization's context."

Make design your growth strategy.

Redefine your brand

Evolve your user experience

Make yourself discoverable

But what do you really need?

Let's Grow Your Vision Together

“Sometimes, the first step toward a great answer is to reframe the question… Reframing the question [or challenge] can send you off in promising new directions.”

Hi there, I'm Melissa!

Chief Reframer | Solving challenges with a human touch

Numbers speak volumes

Increased number of customer from 100 to 1,300+

Built design teams from 0 to 6 and 6 to 15

Increased ecommerce conversion by 5%

Employee engagement increased by 20%

Improved team productivity by 10%

Decreased sales team’s team time to close

Increased inquiries by 15%

Increased enterprise usage growth by 6%

Branded 2 user conferences and 2 podcasts

Increase email click-through by 9%

Branded 20+ companies

Increased NPS scores by 10 points for large corporation

Everyone needs a little help sometimes.

Ready to chat?

Oh hey! I have a monthly newsletter 🙂

"Organizations thrive when they strike a balance between desirability, viability, and feasibility.

This means creating solutions, products, services, and teams that people want to engage with, while also being scalable, economically viable, and tailor-made to fit the organization's context."